The Power of Geofencing as a Business Marketing Strategy
When describing geofencing, you will find that it can be defined as the virtual boundaries that are created to demarcate the real life boundaries. It is the carving of the geographical location in a digital way so that you can view all this on your smartphone or PC. With geofencing, you are able to break the virtual boundaries and get into a targeted area. Once you are in, the geofencing campaign is triggered and the intended message delivered to the targeted consumers. In this way, you are able to expand your market reach thus fueling productivity. To get started, take a look at this geofencing video.
There are four distinct aspects of geofencing that you need to follow up on such as the barrier, crossing, messaging and finally the permission. With present digital interface, you are able to set up the barrier. This is usually done by identifying a city, the address as well as the radius. With this information, you can then draw the same on a digital map. The other thing is getting the notification when someone gets into the area. With the smartphones popular nowadays, you get to see that the GPS plays a very vital role in the geotagging. It is easy to know when one crosses and gets into the designated area. With the information that he or she is in the area, you can then send them messages (detailed) in form of text messages, digital ads as well as the app notifications. The process is complete. Check out this geofencing webinar to get started.
With geofencing, you are able to boost the sales of your commodities and services as more people are notified about them when they are in that area. If you run a restaurant, let them know that they can dine with you as soon as they get into the locality. In addition to its effectiveness, you get to see that it is an efficient way as you only talk to those who are in your locality; no efforts are wasted. When the clients get into the geofenced area, they can download the apps that they have been notified about thus creating better brand app engagement. The engagement on the texts is also indispensable for the customers. Your business faces significant attribution.
Finally, it is possible for you to have customized and personalized services for your clients. From the geofencing, you are able to collect data on different customers which means that you can use that to your advantage. There is nothing that makes a client feel good like receiving personalized messages; tailored to their exact needs and specifications.
There are four distinct aspects of geofencing that you need to follow up on such as the barrier, crossing, messaging and finally the permission. With present digital interface, you are able to set up the barrier. This is usually done by identifying a city, the address as well as the radius. With this information, you can then draw the same on a digital map. The other thing is getting the notification when someone gets into the area. With the smartphones popular nowadays, you get to see that the GPS plays a very vital role in the geotagging. It is easy to know when one crosses and gets into the designated area. With the information that he or she is in the area, you can then send them messages (detailed) in form of text messages, digital ads as well as the app notifications. The process is complete. Check out this geofencing webinar to get started.
With geofencing, you are able to boost the sales of your commodities and services as more people are notified about them when they are in that area. If you run a restaurant, let them know that they can dine with you as soon as they get into the locality. In addition to its effectiveness, you get to see that it is an efficient way as you only talk to those who are in your locality; no efforts are wasted. When the clients get into the geofenced area, they can download the apps that they have been notified about thus creating better brand app engagement. The engagement on the texts is also indispensable for the customers. Your business faces significant attribution.
Finally, it is possible for you to have customized and personalized services for your clients. From the geofencing, you are able to collect data on different customers which means that you can use that to your advantage. There is nothing that makes a client feel good like receiving personalized messages; tailored to their exact needs and specifications.
Advantages of Using Geofencing Marketing
The ability to interface certain professional disciplines with recent technological developments has given these disciplines a competitive edge and marketing is no exception. Geofencing marketing is one of the latest tools developed to enhance the marketing profession. Geofencing marketing refers to a digital marketing tool that enables marketers to segment their markets geographically and hence send relevant marketing information to customers on their mobile phones or even their tablets or desktops, for example, consumers within a certain radius of a business in a town. Simply, it will enable the business to promote its products or services to potential clients within the geographical boundary they have established digitally. Watch this video to get started.
When executing geofencing marketing, one has to first establish the geographical boundary, identify when a customer enters into the predefined region, seek permission to access their location, and then proceed to send the marketing information to them. It is a marketing tool that can be efficiently used by small and medium enterprises as well as large corporates. So with geofencing marketing causing such a massive stir among marketers, the question is what benefits one derives from using it.
For starters, geofencing marketing makes geo-targeting a less debilitating task for marketers. Using these digital boundaries one can mark out even a building or area where the potential customers frequent as opposed to working with a whole district in a city; one can promptly send applicable messages to the right customers. Also, geofencing allows for improved data collection. This is so since, using this digital tool enables you to keep track of foot traffic into the designated area or building, how long the potential customers stayed within the designated region, how many people saw the sent message and the efficiency of the messages in luring customers. Ultimately, all these data can be used to establish the impact of your marketing efforts in terms of calls to your firm by potential clients. To find out more about geofence, click here.
Geofencing marketing also results in cost reduction. Since the messages sent out are directly targeted to the right kind of customer, less money is spent reaching out to irrelevant customers hence fewer expenses. Also, this means that the customers targeted are more likely to respond to the messages hence the likelihood of actual sales. Therefore, cases of geofencing having a high rate of return on investment are true. Finally, geofencing advertising results in the analysis of data acquired in real-time, ability to engineer adverts that are unique to the target audience in the earmarked region and, in some cases, the ability to reach out to potential customers even after they leave the digitally designated location.
When executing geofencing marketing, one has to first establish the geographical boundary, identify when a customer enters into the predefined region, seek permission to access their location, and then proceed to send the marketing information to them. It is a marketing tool that can be efficiently used by small and medium enterprises as well as large corporates. So with geofencing marketing causing such a massive stir among marketers, the question is what benefits one derives from using it.
For starters, geofencing marketing makes geo-targeting a less debilitating task for marketers. Using these digital boundaries one can mark out even a building or area where the potential customers frequent as opposed to working with a whole district in a city; one can promptly send applicable messages to the right customers. Also, geofencing allows for improved data collection. This is so since, using this digital tool enables you to keep track of foot traffic into the designated area or building, how long the potential customers stayed within the designated region, how many people saw the sent message and the efficiency of the messages in luring customers. Ultimately, all these data can be used to establish the impact of your marketing efforts in terms of calls to your firm by potential clients. To find out more about geofence, click here.
Geofencing marketing also results in cost reduction. Since the messages sent out are directly targeted to the right kind of customer, less money is spent reaching out to irrelevant customers hence fewer expenses. Also, this means that the customers targeted are more likely to respond to the messages hence the likelihood of actual sales. Therefore, cases of geofencing having a high rate of return on investment are true. Finally, geofencing advertising results in the analysis of data acquired in real-time, ability to engineer adverts that are unique to the target audience in the earmarked region and, in some cases, the ability to reach out to potential customers even after they leave the digitally designated location.
Benefits of Geofencing Marketing
The business management is tasked with the job of finding cost-effective and reliable means of marketing the business products and ensuring that the business brand gets exposure. One of the best marketing strategies that can be used to promote the business products is the geofencing. Geo-fencing marketing refers to setting up virtual boundaries around a given area to be able to get clients for your goods and services.
The business sets a targeted message which is delivered as soon as potential clients across the area of interest. It is important to note that proximity marketing uses technologies like radio frequency, GPS and Bluetooth to create location identification of the clients. The business uses a mobile application like messaging to distribute the targeted message to as many people as possible. By using this latest marketing technology, the business benefits in many ways. This article, therefore, explains some of the reasons why the business needs to adopt geofencing marketing.
The first benefit of geofencing marketing is that it leads to better targeting. It is important to note that geofencing marketing allows the firm to personalize marketing information based on the location of the target clients. The business can, therefore, target the population that is within the vicinity of the business premises hence increasing the probability of attracting many customers to the business outlet. Geofencing marketing is essential in ensuring improved targeting and personalization of marketing information.
The second benefit of geofencing marketing is that it improves the business to client engagement. One of the business aims is to create a personal relationship with each client. This helps the business to have a loyal customer base that will purchase the business products on a daily basis. This helps to generate more sales for the business hence the need for the business to look for marketing strategies that can help create the business-client engagement. With geofencing marketing, customers are able to engage with your brand if you provide relevant offers and marketing information.
The third benefit of geofencing marketing is that it has a better return on investment than other product promotion techniques. When choosing the business marketing strategies, one of the main factors that are considered by the business management is the return on investment. Geofencing marketing is capable of attracting many clients hence better ROI than other advertising frameworks.
In conclusion, geofencing marketing is important for every business that wants to reduce production promotion while at the same time improving sales thus maximization of profits
The business sets a targeted message which is delivered as soon as potential clients across the area of interest. It is important to note that proximity marketing uses technologies like radio frequency, GPS and Bluetooth to create location identification of the clients. The business uses a mobile application like messaging to distribute the targeted message to as many people as possible. By using this latest marketing technology, the business benefits in many ways. This article, therefore, explains some of the reasons why the business needs to adopt geofencing marketing.
The first benefit of geofencing marketing is that it leads to better targeting. It is important to note that geofencing marketing allows the firm to personalize marketing information based on the location of the target clients. The business can, therefore, target the population that is within the vicinity of the business premises hence increasing the probability of attracting many customers to the business outlet. Geofencing marketing is essential in ensuring improved targeting and personalization of marketing information.
The second benefit of geofencing marketing is that it improves the business to client engagement. One of the business aims is to create a personal relationship with each client. This helps the business to have a loyal customer base that will purchase the business products on a daily basis. This helps to generate more sales for the business hence the need for the business to look for marketing strategies that can help create the business-client engagement. With geofencing marketing, customers are able to engage with your brand if you provide relevant offers and marketing information.
The third benefit of geofencing marketing is that it has a better return on investment than other product promotion techniques. When choosing the business marketing strategies, one of the main factors that are considered by the business management is the return on investment. Geofencing marketing is capable of attracting many clients hence better ROI than other advertising frameworks.
In conclusion, geofencing marketing is important for every business that wants to reduce production promotion while at the same time improving sales thus maximization of profits
